S&S News: Nintendo’s anti-used games policy: make games people don’t trade

Amongst all of the "drama" surrounding the Xbox One's restrictive used game policies, it looks like Nintendo has come up with a used game policy for their games.


Speaking to Polygon, Fils-Aime said the used games cycle doesn’t affect Nintendo very much.

“That impacts games that are annualized and candidly also impacts games that are maybe undifferentiated much more than [it] impacts Nintendo content,” he said.

“Why is that? Because the replayability of our content is super strong. The consumer wants to keep playing Mario Kart. The consumer want to keep playing New Super Mario Bros. They want to keep playing Pikmin. So we see that the trade-in frequency on Nintendo content is much less than the industry average – much, much less.

“So for us, we have been able to step back and say that we are not taking any technological means to impact trade-in and we are confident that if we build great content, then the consumer will not want to trade in our games.”

That has to be the best used game policy so far, what do ya think?

Comments

  1. Matthew Curione6/14/2013

    He makes a great point, actually. I can rarely find a used first party Nintendo game.

    ReplyDelete

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