Kim Kardashian’s mobile game will probably make $200 million this year

Kim Kardashian: Hollywood is expected to make up to $200 million through in-app purchases this year, analyst Doug Creutz told Bloomberg.

“There’s no such thing as bad publicity, right? Obviously, Kim Kardashian’s brand has driven people to download the game. But at this point, the game has taken on a life of its own,” Creutz said.